From time to time I like to blog about McDonalds. I’m not a huge fan of their food, but rather a fan of their marketing. They are an interesting company, literally located all over the world. They go through great pains to embrace the local culture by altering their menu items, but not their name, right?
Well, McDonalds is known by the same name all over the world, but locally places have developed “pet” names for the brand. In America, it is affectionately called “Mickey-D’s.” In Japan they refer to it as “Mac.” In Australia it is known as “Macca’s.” Well… it seems that many McDonalds restaurants in Australia will be changing their store name to Macca’s – for a limited time of course!
This name change is part of a promotion linked with Australia Day. Signs will be changed all over Australia to Macca’s, showing how proud they are of their local nickname. There are already ads on TV here using the Australian-only nickname. I think it is very clever of them to embrace this abbreviation to their name. Most companies would ignore these locally created nicknames, but McDonalds uses it to their advantage.
Very clever Mickey-D’s – “I’m lovin’ it!”
